Optimize for Google Universal Search Feature

Optimize for Google Universal Search Feature
As more and more updates are coming up and also look at the post which Danny Sullivan from Search Engine Land Posted about June being the June To Be "Month of Search Engines Bugs" on top of all of these changes, updates, How are we as a Search Marketer going to keep up with things in SEO.
Yes, it is tough, but with a little extra efffort by Optimizing our content, Images,Videos,RSS feeds,Blogs and giving an overall Optimization to the sites, News and all possible ways could help us to be on top of all things happening.
It might be challenging but interesting to watch.
Lets see how we can Optimize for Google Universal Search.