Thursday, January 17, 2013

Certificate Course in Digital Marketing Bangalore 2013

Certificate Course in Digital Marketing Bangalore - 2013

This is the time of the year, we set goals. 2012 saw a lot of promising opportunities for e-commerce in India. 2013 is going to be another fantastic year for any company. With more and more budget allocated to digital marketing. While companies are allocating budgets for 2013 in digital, there is a huge gap in terms of talented marketing professionals.

Today, to survive in this competitive world, Digital Marketing is mandatory skill. That' where we +Web Marketing Academy Bangalore India come in place, since 2002 we have been educating, practicing, mentoring Students, companies and small businesses in Digital Marketing.



For the past 3 years we have educated more than 1600 students, small businesses in Digital marketing thru our monthly meetups, class room sessions, guest lectures and more. See what our Alumni and attendees say : [Videos]

If you are serious about your career goal in 2013, Give us a call Suresh directly at 9731388721 or visit our website for details : http://www.webmarketingacademy.in

Monday, March 26, 2012

Digital Marketing Training. SEO Training Courses Ooty

Digital Marketing /SEO Training Courses Ooty

Search Engine Optimization (SEO) | Pay Per Click Management (PPC) | Web Marketing Management (WMM) | Web Analytics Certificate Courses. Flexible Weekend, Weekday & Evening classes! Earn your Digital Marketing Certificate today !
For those who like to join our Ooty SEO, Digital Media Marketing Training in Chennai, Call Suresh @ 9731388721.

Courses offered:

Search Engine Optimization (SEO) Training and Certification

SEO Certificate Course has been designed for professionals/students, who are looking for a career in Search Engine Optimization that requires more functional SEO (search engine optimization) skills and knowledge to execute.Participants will get an opportunity to develop core SEO skills and practice. Participants involve themselves actively in case studies and discussions, role-plays, hands on training etc.
Read more about SEO Training course

Corporate Search Engine Optimization (SEO) Training and Certification India

In House IT Training Classes, Corporate SEO Certificate Course has been designed for Corporates, who are looking for a training their in-house team in Search Engine Optimization with functional SEO skills and knowledge to execute.Participants will get an opportunity to develop core SEO skills and practice. Participants involve themselves actively in case studies and discussions, role-plays, hands on training etc.
Read more about SEO Training course

PPC Advertisement Training and Certification

PPC advertisement course is ideal for professionals working in digital marketing agencies, web developers, and business owners to succeed online. This module integrates the functional PPC knowledge gained and allows taking decisions and developing strategies that are appropriate for different environments.
Read more about PPC Training course

Web Marketing Management Training and Certification

This unique web marketing management course is ideal for those growing up in their organization/IT professionals to a higher position that requires more strategic web marketing skills and leading a team to execute. Web Marketing Management Certificate Course has been designed for high performing functional marketing managers, IT Trainers who are looking for a transition from a functional role to a management role that requires more strategic web marketing skills and leading a team to execute. You will learn the what, when, who, why and how to’s of a successful web marketing planning for any type of organization.
Read more about Web Marketing Management Training course

Affiliate Marketing Training and Certification

Affiliate Marketing is a form of online marketing using one website to drive traffic to your or company website. Affiliate Marketing plays an important role in E –Commerce, E- retailers industry. Affiliate Marketing is all business development, partnership and making money, You can be a blogger or online publisher, Affiliate Marketing can help you monetize your content or a business seeking additional sources of revenue. This marketing practice has changed the way individuals and organizations generate revenue online. Affiliates earn up to of six figures.
Affiliate marketing training course offers everything you need to know to generate additional income through online publishing or an existing corporate website. This specialized certificate course also covers best practices and industry standards.
Read more about Affiliate Marketing Training course

Web Analytics Training and Certification

Web analytics is about tracking, collecting, analyzing , reporting and interpreting data based on the purpose and goal of any given website. Web analytic is a tool to to track everything from page views, visitors demographics, number of visits, day, date and time of visit to a website.
Data collected by Web Analytic tools help you make business decision and actionable insights based on the data and using that data to tweak the website, product, services and more.
Read more about SEO, IT Training Classes, Social Media Training Classes in India


SEO Case Study in IIM Bangalore by Suresh Babu on Ooty Real Estate OME Community

Minutes of the meeting: OME Community meet-up October- 2010
Programme Outline:
  • Introduction amongst all attendees of the meet
  • Suresh Babu speaks on OME & introduces  NextBigIdea
  • Case Study on “Ooty Real Estate“ by Suresh Babu
  • Power tips session
  • Call for Indian case Studies, volunteers and sponsors
  • Suggestions by attendees
  • Action item for November  meet

A big Thanks to Swati who compiled the MOM and post
The seventh OME Community meet-up began with the usual buzz and excitement on a cloudy Sunday afternoon, 31st of October with several new members joining the bandwagon of enterprising professionals aiming big in the Online Marketing & Social Media sphere.  The introductions were quite interesting; people from several industries showed their willingness to embrace the inevitable, web marketing trends vis-a-vis traditional marketing. In addition, experts, students and amateurs shook hands on this unified platform and inquisitively looked forward to a session of learning, contributing & fun.
The next session kicked off with a quick introduction to the OME Community and NextBigIdea, the upcoming business plan competition being organized by the NSRCEL at Indian Institute of Management, Bangalore. The open challenge- “Champion of Champions was thrown to all entrepreneurs present in the get-together. From here, Mr. Suresh Babu took on the reins and presented the topic of the month- “Online Marketing in India- some case scenarios” where he emphasized on Ooty Real estate and its Online Marketing success story. The members, mentors, NSRCEL, IIMB, volunteers and attendees are the ones who drive this community; we sincerely each and every one of them for their support.

Ooty Real estate Case Study:

Yesterday we had had realtors who did real estate business in the way we all know so well. Today we have ‘Digital Realtors’ who have taken real estate industry to a whole new high. From high-end websites, 24x7 customer service, comprehensive e-plans, plush brochures, 3D Images, second life, real time videos- this brand new generation of Realtors deal with all their prospects with regal expertise. This transformation from traditional to online digital business was clearly reproduced in the Queen of mountains- Ooty.

Researching the Real Estate in Ooty

Something interesting was noticed during researching the real estate scenario in Ooty. It was noticed that although people want to buy property, but knowledge of the local specialties was lacking. For example, the schools of Ooty, which have high international standards of education and are a part of rich tradition of Ooty were not taken into consideration. Also the provincial wildlife, the lifestyle of local inhabitants, the delicious home made chocolates, the British vegetables cultivated locally- all these attractions had to be refreshed in the minds of people to draw them towards investing money and buying private paradises on this striking landscape.
The central theme thus revolved around- Experiencing the Ooty lifestyle and this triggered quite some investigation and study of the lifestyle of the inhabitants for bringing it out as an enticement to willing patrons.

Steps taken:

The Ooty Real Estate realtors took the following steps:
-          Introducing  the Ooty Real Estate blog which focused on the lucrative local specialties
[http://ootyrealestate.wordpress.com/] in 2008
-          Launching  the Website and Online Marketing campaign in  early 2008
-          Following the Industrial best practices in SEO, No Advertisement only organic SEO
-          Richly supplementing the website content with 500 different well-researched  key word combinations [http://www.realestateooty.com/]

-          Incurring a total cost of  approximately INR 10,000
Website Design, Development: Meena http://www.meenabopaiah.com/
Web Marketing: SEO, Social Media Optimization by Suresh and Meena http://searchenginedetails.com

Results obtained:

After 1.5 years (observable within 6 months) of laudable Online Marketing efforts, Ooty Real Estate attained success. The Google Analytics had some critical revelations:
-          87000 visits to the Ooty Real Estate website - http://www.realestateooty.com/
-          89,029 views all-time for Real Estate Ooty Blog - http://ootyrealestate.wordpress.com/
-          Ranking on top 10 SERP (search engine page results) for more than 40 keywords
-          850 telephone calls to the offices
-          1200 emails
-          75 property visits
-          16 registrations
-          A 100 acres deal with well known market leaders in Real estate from Bangalore

In conclusion, the Online Marketing campaign (SEO) for Ooty Real estate delivered admirable results in terms of acquiring prospective and actual buyers. The blog contributed greatly to provide the much-required visibility as well as exposure to the business and formed pivotal in its current accomplishments.

PPT of Real Estate Ooty Case Study, October 31 in IIM Bangalore
Ensuing Question and Answer session:
1.       Q: What is the first thing that should be focused on for such online marketing projects?
A: An Online Marketer should know what his main objectives for the campaign are  
-    What is needed to be achieved- Goals and objectives
-     What can provide value
-     What can solve a problem
-     What steps result in conversion

2.       Q: So what is the basic purpose/need of a website?
A:  A Website is essential for providing:
-    Quick access
-     24x7 visibility
-    Direct interaction with clients
-    Showcasing the various product/service capabilities

3.       Q: What are the primary requisites for starting an Online Marketing campaign?
A: Primary online marketing strategies follow the order of steps below:
-     Studying current market & competitors
-    Studying why people come to a website
-     Building a SEO strategy taking hints from above
-    Deciding on a good domain name
-     Domain registration
-     Key word research for visibility & originating good content
-    Building content & following certain basic guidelines for the same
-    Website construction based on research above
-    Following SEO Best practices
               
4.       Q: How did you decide on the content for the website? How did you know what to write?
A: Research showed that, people were interested to buy property in Ooty but also needed knowledge on basic amenities like:
-     Hospitals
-     Schools
-    Location of houses/land available as real estate
-    Life style
-    Neighborhood

Also focused on local specialties like:
-    Wildlife
-    Potential income source
-    Nearby tourist spots & proximity to them
Therefore, we hired content writers who could elaborate on all the above in the Ooty Real estate blog. We promoted this blog with popular key words
               
5.       Q: All results were tracked through Google Analytics. What about enquiries that came through the telephone-were they tracked through analytics as well?
A: No. The above stated Google analytics results did not consider the telephonic enquiries, which were accounted for separately.

6.       Q: Were there any overseas sale that have happened due to the above online marketing efforts?
A: Yes. There has been one such sale, but several enquiries from foreign residents and NRIs. Most of the enquires are from Bangalore, India. U.A.E. Singapore, US, UK

7.       Q: What have been your major challenges in this venture?
A: The principal challenge has been that of resources:
-     Lack of  good content writers
-    Lack of people to continually promote it on Social Media

8.       Q: What is the future of this business venture with respect to Online Marketing? What other efforts are needed from your end?
A: The next steps needed to be taken for this venture are:
-     Build customer relationships
-    Provide good customer support
-    Provide content

9.       Q: How did you decide which were the better options- long tail key words or regular one-word phrases?
A: In general, the category of keyword chosen depends on the type of:
-    Business or industry
-    Users for whom the website is intended
-    Location of the business
Keywords should be based on the understanding of user needs. Short keywords help in overall website optimization where as long-tail key words help in SEO; a combination of both should be used and has been used in this case.

10.   Q: Has Google stopped long-tail keywords?
A: No. Google has not stopped it completely but curtailed it to some extent.




11.   Q: How many keywords are too much?
A: Roughly, 200 words per page is what is recommended with 5% of those words containing the keywords that would help in the ranking.  
-          The page title should include the words you hope to be ranked and most importantly the intent of the visitors
-          The Meta description tag should contain keywords and describe the page. Each page should have unique Title and description relevant to that page, and contain 1 or 2 grammatically correct sentences containing the important words.
-          The page title should use <h1> or <h2> level heading tags with keywords
-          Google regards the first sentence of body text on the page as being the most important & hence the most important words should be placed there.
-          Number of keywords depends on the content of the website. The more the amount of text, the better it is for Google to index.
-           A good website should focus on the content-reader rather than search engines. So, unnecessary crowding of keywords should be avoided

12.   Q: What is the ranking mechanism of Google? Does it rank a page by its popularity, content, keywords or by the bounce rate?
A: Google considers all the above factors and the ones below:
-          Number of pages with a high PageRank that it links to
-        Number of inbound links
-       Relevance of search /key words on the page
-       Number of actual visits to the page
-       Age of the domain
-       Keyword in the page title, description and content
-       Keyword from the inbound link
-       Authority of the inbound linked website
-       Anchor links

13.   Q: What is your future strategy to keep with the competition?
A: Ooty Real estate has a first-movers’ advantage. It can foresee the future and the future Online Marketing trends, whereas the competitors will solely focus on their current promotional events.  
The following activities are being planned by Ooty Real estate:
-          Active progression into  Social Media marketing
-          Promoting local events on Video
-           Keeping a tab on what the close competition is doing
-          Understanding of the customer intent and providing them the necessary content

14.   Q: What if an appropriate keyword domain name is not available?
A: Google’s algorithms rank a page not just only because of its domain name.  The name of the domain is just one factor; there are more than 500 algorithms by Google The following factors plays a major role
-          Content of the website  (with relevant keywords)
-          Amount of value addition it gives to the user
-          Relevance of the content to the country/location

15.   Q: What is the best & fastest method to get good results apart from pay-per-click?
A: The following factors can give excellent results but not necessarily fast:
-          Social Media Marketing – fastest, easiest and free
-          SEO Search Engine Optimization – Useful for Long term
-          Listing in relevant directories / sites / blogs
-          Providing value addition to customers through content or other offers
-          Answering questions/ providing solutions

16.   Q: How can SEO help a big brand (e.g. Mantri)?
A: SEO can help a big brand through:
-          Proper segmentation of the target customers
-          Conversion of visitors into prospects
-          Promoting sales
-          Offers all kind of information through appropriate key words
-          The Experience

17.   Q: What is the difference in quality between customers who come through SEO and ones who come through offline display Ads? Who converts better?
A: SEO method can be used to bring in traffic to a website and will lead to conversion considering other factors such as Usability, architecture, content, ease of use, visitor intent, call to action and many more. Display ads are promotional and expensive. If there is budget a combination of offline and online will reach more. But both would lead to a word of mouth marketing and if the customer experience is convincing enough to other prospects, it leads to conversion.

18.   Q: What if keywords from a competitor or a similar product are copied? Will it get the same traffic?
A: Yes it will, but that is what makes an online marketer to stay ahead of latest algorithm and search engine updates. Moreover providing value through content and building authority will help stay ahead of the competitors.
-          Content of the website  (with relevant keywords)
-          Amount of value addition it gives to the user
-          Relevance of the content to the country/location

19.   Q: What are the current salaries of SEO consultants in Bangalore?
A:  The salaries depend on the experience level of the personnel and the organization they work for. On an average, the rates are as follows:
-          Less than 3 years of experience: INR 2 to 4 lakhs per annum
-          More than 3 years of experience: INR 5 to 9 lakhs per annum


Power tips session:

The power tips for the month of October were as follows:
1.       Nanda Kishor K N: Firefox SEO Addons/ Plugins- SEO Doctor- [https://addons.mozilla.org/en-US/firefox/addon/102178/]

2.       Suresh Babu: Google Squared- [http://www.google.com/squared]

3.       Shiva Purohit: Visibility on Facebook with Infrequent tagging of photographs or tagging photographs on alternate days  

4.       Raghava Satish Peri: Multi-listing on Google- For one keyword, a website gets ranked  multiple times on the Google search engine: Raghava describes this as Google 3.0 phenomenon

5.       Swati Swayamprava: Google Places
6.       Shankar: In page analytics-
7.       Parashar: Google Page Speed
8.       Fatema (Freya) Rehman: Creating ‘Lists’ on Facebook to Organize Friends and many more constructive Facebook tips [http://blog.fatema.in/]

9.       Goldee Udani: Beeolve [http://www.beevolve.com/]


The "October 2010 “Power Tips” was unanimously won by Ms. Fatema (Freya) Rehman. Sundaram Sriram Kumar, Senior Area Manager, South India at McGraw-Hill Education, sponsored this award.
Freya is the Social Media Marketing and Influence Expert at Marketing Fiends- a two-member start-up focusing on photography and Social Media services. Having worked as Internet & Social Media Marketing Consultant at BookBuzzr, as Consultant at Muse -Spiti EcoShpere and Content manager at BPO-Sutra, among several others- she is a powerhouse of information when it comes to Social Media.  She has received her core education from Bangalore University.
Catch more on the power tip she gave to the group in her own words on her blog: http://blog.fatema.in/
LinkedIn profile: http://in.linkedin.com/in/fatemarehman | Twitter handle: freya3377 | Facebook profile: http://www.facebook.com/#!/freya3377

The November power tip is to be sponsored by  Sameer Gupta, Managing Director at SS ABLE Advisory Private Limited. 

Call for Indian case Studies, Volunteers and Sponsors

During this OME Community convene, a call was made for the submission of Case Studies from any Indian industry, which has used Online and Social media marketing successfully or with some effect. All interested people are requested to submit or share their story during the subsequent OME meets and give suggestions to all the budding entrepreneurs who have plans to launch their own industry.  The best practices being followed by these industries will also be discussed and further suggestions from members welcomed.
Also OME Community has called for volunteers to assist the core team with the monthly meets as well as other activities and taking some individual responsibilities of this burgeoning association.
A special emphasis was made on any Sponsors who can support the monthly OME Community events and help with the costs of venue, ambience, prizes or any other aspect of the OME activities.

suggestions:

Attendees gave various ideas for subsequent OME Community sessions. To sum them up:
  1. Phase-wise conferences could be arranged on particular subjects
  2. More Online marketing/ Social media specific case studies
  3. OME Community website to be an open interactive community
  4. Series of talks on different Social Media and their features
  5. Newsletter that talks of a particular topic comprehensively
  6. Subscribe/Feed button the website
  7. Details on different Online marketing/ Social media applications (apps)
  8. Power Challenge to solve Online marketing/ Social media problems faced by attendees

As an action item, it was suggested that OME members help solve an Online Marketing problem within 15 days time and post their solutions on the OME LinkedIn group.

Follow OME Community:



Friday, March 23, 2012

What does Google has to do with 1969? Matt Cutts Explains

During the Session at PubCon 2007 Las Vegas, I had an oppurtunity to corner Matt Cutts and did a small Interview. For those who Dont know, Matt Cutts works for the quality group in Google




Monday, November 21, 2011

Search Social Media Industry India. Research on Social Media Jobs India

Web Marketing Academy Search/Social Media Industry Job Research in India for 2011

In Association with Online Marketing Enthusiast Community India (OME Community)

About Web Marketing Academy
Web Marketing Academy is a premier web marketing training institute in Bangalore, providing search engine optimization(SEO Training) search engine marketing (SEM Training) social media marketing training, Web analytics and web marketing management training for corporations and individuals. 

Web marketing academy with OME community has educated more than 1000 Digital marketing professionals, students and corporates through regular conferences, workshops, seminars and meetups.
Web marketing academy head quarters in Bangalore and hosts more than 25 web/social media marketing events every years. Many of the famous brands in India, use Web Marketing Academy to train their staff in digital media marketing.

Some of web marketing academy training clients includes DSM, Red Bus, Invensis, Yahoo India, Gati, Adroitent, Anit promoters, Ooty Real Estate.
Visit www.webmarketingacademy,in to learn more
Call us to find out more on + 91 9731388721. Email us at suresh@webmarketingacademy.in

About OME Community
Web marketing academy founders are also the co-founder of OME community, India’s largest and most active community of digital marketing professionals.
OME is a group of passionate online marketers and social media specialists with a tremendous zeal to discover & broaden their knowledge not just on Web, Social media, Search Engine, but any popular Online marketing trends.


Executive Summary and Highlights
The search/social media industry job market research 2011 published by web marketing academy in association with OME community, researched more than 100 employers for search, social media job advertisements in India through websites such as Naukri and LinkedIn.

This report is based on the information provided by employers publicly through online job portals such as Naukri & LinkedIn.

As well as search engine optimization, search marketing jobs, this report also looks at the growing market for search, social media marketing career which is becoming increasingly significant in India.
With over 13 million broadband subscribers in India, the opportunity for digital, social media continues to grow and looks promising for the upcoming years


To Download the full report, Tweet or Share it in your Face book page.

Download Now

Monday, May 02, 2011

OME April Meetup IP, Trademark, Patent - Wrap up, Videos, Pictures of April OME Community Meetup

OME Community Bangalore April 2011 – How important is to protect your rights, especially when it comes online, social media how do you protect your rights? While still the law is in its early stages in India and across the globe, the month of April theme was about Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.
We thank
Christ University, Prof Kshetragna.
Rajas Thanaker, MBA students for all facilities and hospitality
Brain League for the sessions
Members and OME family


Our Face book Group page is one of most active group page with Q & A from SEO, Web, Social Media Marketing Experts: Join us here: OME Face book Group
We had Sandeep Hegde, IP Analyst, Brain League IP services Pvt. Ltd., Email: sandeep@brainleague.com share his expertise in IP Issues Surrounding Domain Names and Social Media.
Suresh Babu, Co-founder of OME Community started with the introduction followed by the attendee’s intro. Attendees include VP’s, Managing Directors, Marketing Directors, Entrepreneurs, Students marketers, media personals and more.
It was an interactive fun session with a lot of Q & A for Sandeep, with lot of patience Sandeep answered all the questions by the audience.
There were a few audiences who attended the Search Marketing Summit in Feb 2011, they were issued certificate from Web Marketing Academy and OME. Web Marketing Academy is SEO, Web Marketing Training Institute in Bangalore giving high quality training and certification in SEO, PPC, Social Media and Web Marketing Management. Search Marketing Summit was brought to you by Web Marketing Academy and OME community. Curriculum, speakers and conference was designed by Web Marketing Academy. Full Disclosure: Suresh Babu is the Founder of Web Marketing Academy. OME members will get a 10 % discount on the web marketing academy SEO training courses.        
The lightning round of popular Power Tips was followed by the presentation. Stay tuned for May 2011 Meetup.
Minutes of OME Community April 2011 meet up on Christ University, Bangalore.
Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.
Patent: is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention
PPT of the OME April 2011
You Tube Videos of the Meetup here:

http://www.youtube.com/user/webmarketingacademy
http://www.youtube.com/user/omebangalore#p/u

Trademark: is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. Name of company, logo of company, Name which is used to sell a product.

Copyright: is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression. Way in which an implementation is protected.
Industrial design: is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. Design of anything like "shape of soap".
Trade Secret: is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers. To protect company secrets, In few companies some type of agreement is made with employees.
Plant Varieties: making changes in the existing things.

Registration of trademar:
Website for Registration is : www.ipindia.nic.in:
This website contains a database for maintaining all trademarks, patents etc. Trademark registration comes under a particular class: There are 45 Classes.
1 to 34 are comes in Goods. 35 to 45 falls under Services.
Class 1 : Chemicals.
Class 2 : paints.
Class 3 : bleaching preparation.
Class 4 : Industrial oils.
Class 5 : Pharmaceutical and veterinary preparations.
Class 6 : Common metals and alloys.
Class 7 : Machines and machine tools.
Class 8 : Hand tools.
Class 9 : Digital.
Class 10 : Surgical, medical, dental etc.
Class 11 : lighting.
Class 12 : Vehicles.
Class 13 : firearms.
Class 14 : precious metals and alloys.
Class 15 : Musical Instruments.

------------------------
Class 34 : tobacco.
Class 35 : Advertising.
Class 36 : Insurance.
Class 37 : Building construction.
Class 38 : telecommunication.
Class 39 : transport packaging.
Class 40 : Treatment of materials.
Class 41 : Scientific and technological services.
Class 42 : Education.
Class 43 : Food and drink etc.
Class 44 : Medical services.
Class 45 : Personal and social service.

Registration of Domain Name
A domain name registrar is an organization or commercial entity, accredited by a generic top-level domain registry (gTLD) and/or by a country code top-level domain (ccTLD) registry, to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and offer such services to the public.
1) Domain name registrant.
2) Agent provides domain name registration.
3) Owner or registrant of trademark.

Question and Answers:
1.       What is cyber Squatting?
Answer: is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. They allocate all the domain names earlier and they sell at higher price.
2.       What will happen if i register a trademark and don't use it?
Answer: It gets deactivated automatically after a certain time.
Some facts about Intellectual property:
1) Agency need to notify owner for any changes.
2) Before starting any business we must register a trademark.
3) TM means: Application received, TM(R): Registered.
4) In INDIA Copyright registration is done in DELHI.                                            
5) If we file any case, you should be affordable to pay any losses.
6) Before posting other content, we should take permission.
7) While creating a copyright we should specify names of all authors.
8) Don't publish any information before filing a patent.
9) Write your own content for long term benefits.
Do's/ Don'ts of Social Media:
1) Protect your Intellectual property.
2) Be aware of copyright, license and agreements.
3) Place appropriate Intellectual property notices.
4) Never use third party IP without permission.
                Book: Intellectual Property rights by Narayanan.
OME Power tips:
1) focus.com
2) Quixey is the Application search engine.
3) Google panda.
4) about.me similar to online business card.