Digital Marketing /SEO Training Courses Ooty
Search
Engine Optimization (SEO) | Pay Per Click Management (PPC) | Web
Marketing Management (WMM) | Web Analytics Certificate Courses. Flexible
Weekend, Weekday & Evening classes! Earn your Digital Marketing
Certificate today !
For those who like to join our Ooty SEO, Digital Media Marketing Training in Chennai, Call Suresh @ 9731388721.
Courses offered:
Search Engine Optimization (SEO) Training and Certification
SEO
Certificate Course has been designed for professionals/students, who
are looking for a career in Search Engine Optimization that requires
more functional SEO (search engine optimization) skills and knowledge to
execute.Participants will get an opportunity to develop core SEO skills
and practice. Participants involve themselves actively in case studies
and discussions, role-plays, hands on training etc.
Read more about SEO Training course
Corporate Search Engine Optimization (SEO) Training and Certification India
In
House IT Training Classes, Corporate SEO Certificate Course has been
designed for Corporates, who are looking for a training their in-house
team in Search Engine Optimization with functional SEO skills and
knowledge to execute.Participants will get an opportunity to develop
core SEO skills and practice. Participants involve themselves actively
in case studies and discussions, role-plays, hands on training etc.
Read more about SEO Training course
PPC Advertisement Training and Certification
PPC
advertisement course is ideal for professionals working in digital
marketing agencies, web developers, and business owners to succeed
online. This module integrates the functional PPC knowledge gained and
allows taking decisions and developing strategies that are appropriate
for different environment
s.
Read more about PPC Training course
Web Marketing Management Training and Certification
This
unique web marketing management course is ideal for those growing up in
their organization/IT professionals to a higher position that requires
more strategic web marketing skills and leading a team to execute. Web
Marketing Management Certificate Course has been designed for high
performing functional marketing managers, IT Trainers who are looking
for a transition from a functional role to a management role that
requires more strategic web marketing skills and leading a team to
execute. You will learn the what, when, who, why and how to’s of a
successful web marketing planning for any type of organization.
Read more about Web Marketing Management Training course
Affiliate Marketing Training and Certification
Affiliate
Marketing is a form of online marketing using one website to drive
traffic to your or company website. Affiliate Marketing plays an
important role in E –Commerce, E- retailers industry. Affiliate
Marketing is all business development, partnership and making money, You
can be a blogger or online publisher, Affiliate Marketing can help you
monetize your content or a business seeking additional sources of
revenue. This marketing practice has changed the way individuals and
organizations generate revenue online. Affiliates earn up to of six
figures.
Affiliate marketing training course offers everything you
need to know to generate additional income through online publishing or
an existing corporate website. This specialized certificate course also
covers best practices and industry standards.
Read more about Affiliate Marketing Training course
Web Analytics Training and Certification
Web
analytics is about tracking, collecting, analyzing , reporting and
interpreting data based on the purpose and goal of any given website.
Web analytic is a tool to to track everything from page views, visitors
demographics, number of visits, day, date and time of visit to a
website.
Data collected by Web Analytic tools help you make
business decision and actionable insights based on the data and using
that data to tweak the website, product, services and more.
Read more about SEO, IT Training Classes, Social Media Training Classes in India
SEO Case Study in IIM Bangalore by Suresh Babu on Ooty Real Estate OME Community
Minutes of the meeting: OME Community meet-up October- 2010
Programme Outline:
- Introduction amongst all attendees of the meet
- Suresh Babu speaks on OME & introduces NextBigIdea
- Case Study on “Ooty Real Estate“ by Suresh Babu
- Power tips session
- Call for Indian case Studies, volunteers and sponsors
- Suggestions by attendees
- Action item for November meet
A big Thanks to Swati who compiled the MOM and post
The seventh OME Community meet-up began with the usual buzz and excitement on a cloudy Sunday afternoon, 31st
of October with several new members joining the bandwagon of
enterprising professionals aiming big in the Online Marketing &
Social Media sphere. The introductions were quite
interesting; people from several industries showed their willingness to
embrace the inevitable, web marketing trends vis-a-vis traditional
marketing. In addition, experts, students and amateurs shook hands on
this unified platform and inquisitively looked forward to a session of
learning, contributing & fun.
The next session kicked off with a quick introduction to the OME Community and NextBigIdea,
the upcoming business plan competition being organized by the NSRCEL at
Indian Institute of Management, Bangalore. The open challenge- “Champion of Champions”
was thrown to all entrepreneurs present in the get-together. From here,
Mr. Suresh Babu took on the reins and presented the topic of the month-
“Online Marketing in India- some case scenarios” where he emphasized on
Ooty Real estate and its Online Marketing success story. The members,
mentors, NSRCEL, IIMB, volunteers and attendees are the ones who drive
this community; we sincerely each and every one of them for their
support.
Ooty Real estate Case Study:
Yesterday
we had had realtors who did real estate business in the way we all know
so well. Today we have ‘Digital Realtors’ who have taken real estate
industry to a whole new high. From high-end websites, 24x7 customer
service, comprehensive e-plans, plush brochures, 3D Images, second life,
real time videos- this brand new generation of Realtors deal with all
their prospects with regal expertise. This transformation from
traditional to online digital business was clearly reproduced in the
Queen of mountains- Ooty.
Researching the Real Estate in Ooty
Something
interesting was noticed during researching the real estate scenario in
Ooty. It was noticed that although people want to buy property, but
knowledge of the local specialties was lacking. For example, the schools
of Ooty, which have high international standards of education and are a
part of rich tradition of Ooty were not taken into consideration. Also
the provincial wildlife, the lifestyle of local inhabitants, the
delicious home made chocolates, the British vegetables cultivated
locally- all these attractions had to be refreshed in the minds of
people to draw them towards investing money and buying private paradises
on this striking landscape.
The
central theme thus revolved around- Experiencing the Ooty lifestyle and
this triggered quite some investigation and study of the lifestyle of
the inhabitants for bringing it out as an enticement to willing patrons.
Steps taken:
The Ooty Real Estate realtors took the following steps:
- Introducing the Ooty Real Estate blog which focused on the lucrative local specialties
[http://ootyrealestate.wordpress.com/] in 2008
- Launching the Website and Online Marketing campaign in early 2008
- Following the Industrial best practices in SEO, No Advertisement only organic SEO
- Richly supplementing the website content with 500 different well-researched key word combinations [http://www.realestateooty.com/]
- Incurring a total cost of approximately INR 10,000
Results obtained:
After
1.5 years (observable within 6 months) of laudable Online Marketing
efforts, Ooty Real Estate attained success. The Google Analytics had
some critical revelations:
- 87000 visits to the Ooty Real Estate website - http://www.realestateooty.com/
- 89,029 views all-time for Real Estate Ooty Blog - http://ootyrealestate.wordpress.com/
- Ranking on top 10 SERP (search engine page results) for more than 40 keywords
- 850 telephone calls to the offices
- 1200 emails
- 75 property visits
- 16 registrations
- A 100 acres deal with well known market leaders in Real estate from Bangalore
In
conclusion, the Online Marketing campaign (SEO) for Ooty Real estate
delivered admirable results in terms of acquiring prospective and actual
buyers. The blog contributed greatly to provide the much-required
visibility as well as exposure to the business and formed pivotal in its
current accomplishments.
PPT of Real Estate Ooty Case Study, October 31 in IIM Bangalore
Ensuing Question and Answer session:
1. Q: What is the first thing that should be focused on for such online marketing projects?
A: An Online Marketer should know what his main objectives for the campaign are
- What is needed to be achieved- Goals and objectives
- What can provide value
- What can solve a problem
- What steps result in conversion
2. Q: So what is the basic purpose/need of a website?
A: A Website is essential for providing:
- Quick access
- 24x7 visibility
- Direct interaction with clients
- Showcasing the various product/service capabilities
3. Q: What are the primary requisites for starting an Online Marketing campaign?
A: Primary online marketing strategies follow the order of steps below:
- Studying current market & competitors
- Studying why people come to a website
- Building a SEO strategy taking hints from above
- Deciding on a good domain name
- Domain registration
- Key word research for visibility & originating good content
- Building content & following certain basic guidelines for the same
- Website construction based on research above
- Following SEO Best practices
4. Q: How did you decide on the content for the website? How did you know what to write?
A: Research showed that, people were interested to buy property in Ooty but also needed knowledge on basic amenities like:
- Hospitals
- Schools
- Location of houses/land available as real estate
- Life style
- Neighborhood
Also focused on local specialties like:
- Wildlife
- Potential income source
- Nearby tourist spots & proximity to them
Therefore,
we hired content writers who could elaborate on all the above in the
Ooty Real estate blog. We promoted this blog with popular key words
5. Q:
All results were tracked through Google Analytics. What about enquiries
that came through the telephone-were they tracked through analytics as
well?
A: No. The above stated Google analytics results did not consider the telephonic enquiries, which were accounted for separately.
6. Q: Were there any overseas sale that have happened due to the above online marketing efforts?
A:
Yes. There has been one such sale, but several enquiries from foreign
residents and NRIs. Most of the enquires are from Bangalore, India.
U.A.E. Singapore, US, UK
7. Q: What have been your major challenges in this venture?
A: The principal challenge has been that of resources:
- Lack of good content writers
- Lack of people to continually promote it on Social Media
8. Q: What is the future of this business venture with respect to Online Marketing? What other efforts are needed from your end?
A: The next steps needed to be taken for this venture are:
- Build customer relationships
- Provide good customer support
- Provide content
9. Q: How did you decide which were the better options- long tail key words or regular one-word phrases?
A: In general, the category of keyword chosen depends on the type of:
- Business or industry
- Users for whom the website is intended
- Location of the business
Keywords
should be based on the understanding of user needs. Short keywords help
in overall website optimization where as long-tail key words help in
SEO; a combination of both should be used and has been used in this
case.
10. Q: Has Google stopped long-tail keywords?
A: No. Google has not stopped it completely but curtailed it to some extent.
11. Q: How many keywords are too much?
A:
Roughly, 200 words per page is what is recommended with 5% of those
words containing the keywords that would help in the ranking.
- The page title should include the words you hope to be ranked and most importantly the intent of the visitors
- The
Meta description tag should contain keywords and describe the page.
Each page should have unique Title and description relevant to that
page, and contain 1 or 2 grammatically correct sentences containing the
important words.
- The page title should use <h1> or <h2> level heading tags with keywords
- Google
regards the first sentence of body text on the page as being the most
important & hence the most important words should be placed there.
- Number of keywords depends on the content of the website. The more the amount of text, the better it is for Google to index.
- A
good website should focus on the content-reader rather than search
engines. So, unnecessary crowding of keywords should be avoided
12. Q: What is the ranking mechanism of Google? Does it rank a page by its popularity, content, keywords or by the bounce rate?
A: Google considers all the above factors and the ones below:
- Number of pages with a high PageRank that it links to
- Number of inbound links
- Relevance of search /key words on the page
- Number of actual visits to the page
- Age of the domain
- Keyword in the page title, description and content
- Keyword from the inbound link
- Authority of the inbound linked website
- Anchor links
13. Q: What is your future strategy to keep with the competition?
A:
Ooty Real estate has a first-movers’ advantage. It can foresee the
future and the future Online Marketing trends, whereas the competitors
will solely focus on their current promotional events.
The following activities are being planned by Ooty Real estate:
- Active progression into Social Media marketing
- Promoting local events on Video
- Keeping a tab on what the close competition is doing
- Understanding of the customer intent and providing them the necessary content
14. Q: What if an appropriate keyword domain name is not available?
A: Google’s algorithms rank a page not just only because of its domain name. The name of the domain is just one factor; there are more than 500 algorithms by Google The following factors plays a major role
- Content of the website (with relevant keywords)
- Amount of value addition it gives to the user
- Relevance of the content to the country/location
15. Q: What is the best & fastest method to get good results apart from pay-per-click?
A: The following factors can give excellent results but not necessarily fast:
- Social Media Marketing – fastest, easiest and free
- SEO Search Engine Optimization – Useful for Long term
- Listing in relevant directories / sites / blogs
- Providing value addition to customers through content or other offers
- Answering questions/ providing solutions
16. Q: How can SEO help a big brand (e.g. Mantri)?
A: SEO can help a big brand through:
- Proper segmentation of the target customers
- Conversion of visitors into prospects
- Promoting sales
- Offers all kind of information through appropriate key words
- The Experience
17. Q:
What is the difference in quality between customers who come through
SEO and ones who come through offline display Ads? Who converts better?
A:
SEO method can be used to bring in traffic to a website and will lead
to conversion considering other factors such as Usability, architecture,
content, ease of use, visitor intent, call to action and many more.
Display ads are promotional and expensive. If there is budget a
combination of offline and online will reach more. But both would lead
to a word of mouth marketing and if the customer experience is
convincing enough to other prospects, it leads to conversion.
18. Q: What if keywords from a competitor or a similar product are copied? Will it get the same traffic?
A:
Yes it will, but that is what makes an online marketer to stay ahead of
latest algorithm and search engine updates. Moreover providing value
through content and building authority will help stay ahead of the
competitors.
- Content of the website (with relevant keywords)
- Amount of value addition it gives to the user
- Relevance of the content to the country/location
19. Q: What are the current salaries of SEO consultants in Bangalore?
A: The
salaries depend on the experience level of the personnel and the
organization they work for. On an average, the rates are as follows:
- Less than 3 years of experience: INR 2 to 4 lakhs per annum
- More than 3 years of experience: INR 5 to 9 lakhs per annum
Power tips session:
The power tips for the month of October were as follows:
3. Shiva Purohit: Visibility on Facebook with Infrequent tagging of photographs or tagging photographs on alternate days
4. Raghava Satish Peri: Multi-listing on Google- For one keyword, a website gets ranked multiple times on the Google search engine: Raghava describes this as Google 3.0 phenomenon
5. Swati Swayamprava: Google Places
6. Shankar: In page analytics-
7. Parashar: Google Page Speed
8. Fatema (Freya) Rehman: Creating ‘Lists’ on Facebook to Organize Friends and many more constructive Facebook tips [http://blog.fatema.in/]
The "October 2010 “Power Tips” was unanimously won by Ms. Fatema (Freya) Rehman. Sundaram Sriram Kumar, Senior Area Manager, South India at McGraw-Hill Education, sponsored this award.
Freya is the Social Media Marketing and Influence Expert at Marketing Fiends-
a two-member start-up focusing on photography and Social Media
services. Having worked as Internet & Social Media Marketing
Consultant at BookBuzzr, as Consultant at Muse -Spiti EcoShpere and
Content manager at BPO-Sutra, among several others- she is a powerhouse
of information when it comes to Social Media. She has received her core education from Bangalore University.
The November power tip is to be sponsored by Sameer Gupta, Managing Director at SS ABLE Advisory Private Limited.
Call for Indian case Studies, Volunteers and Sponsors
During
this OME Community convene, a call was made for the submission of Case
Studies from any Indian industry, which has used Online and Social media
marketing successfully or with some effect. All interested people are
requested to submit or share their story during the subsequent OME meets
and give suggestions to all the budding entrepreneurs who have plans to
launch their own industry. The best practices being followed by these industries will also be discussed and further suggestions from members welcomed.
Also
OME Community has called for volunteers to assist the core team with
the monthly meets as well as other activities and taking some individual
responsibilities of this burgeoning association.
A
special emphasis was made on any Sponsors who can support the monthly
OME Community events and help with the costs of venue, ambience, prizes
or any other aspect of the OME activities.
suggestions:
Attendees gave various ideas for subsequent OME Community sessions. To sum them up:
- Phase-wise conferences could be arranged on particular subjects
- More Online marketing/ Social media specific case studies
- OME Community website to be an open interactive community
- Series of talks on different Social Media and their features
- Newsletter that talks of a particular topic comprehensively
- Subscribe/Feed button the website
- Details on different Online marketing/ Social media applications (apps)
- Power Challenge to solve Online marketing/ Social media problems faced by attendees
As
an action item, it was suggested that OME members help solve an Online
Marketing problem within 15 days time and post their solutions on the
OME LinkedIn group.
Follow OME Community:
