#OMEBang. Wrap up - Online Marketing Enthusiast Bangalore May Meetup:
Power Point presentation from Suresh on the Basics of SEO
How Search Engines Work?
There are three major types of search engines ‘spider’ or ‘crawler’ engines, directories and hybrids. Google is a crawler-based search engine.
A crawler search engine like Google, ‘crawls’ or ‘spiders’ through your website and its entire related links. This means that the spider will visit your website then read all the pages and follow all the links. Spiders usually return to your website every month or so to look for changes. Everything the spider finds goes into an index. When the user types the keyword the related information is listed on the screen, as spiders had already taken the screenshot of that particular page.
SEO Basics:
• Should every page have a unique title and a description?
Another aspect to consider when analyzing your website is the page titles and description that is displayed on your pages. After you have created a website, each page under the website should have unique title and description to make the search easy for the user and it is also good to maintain the relevance of that particular page.
Eg: If the redshoes.com website has 10 different pages, these ten pages should contain different title, different descriptions which narrates that particular page. This makes it easy for the user and for the crawlers to identify your product.
• What is a Meta tag?
Meta tags allow the owner of a page to specify key words and concepts under which the page will be indexed. This can be helpful, especially in cases in which the words on the page might have double or triple meanings the Meta tags can guide the search engine i.e. the spiders/ crawlers in choosing which of the several possible meanings for these words is correct.
What is Key word research?
Keyword research is a very important aspect of the search engine optimization (SEO). If your site is targeting the wrong keywords, the search engines (Google/ Bing) and your customers may never find your website. Keyword research is nothing but understanding the key to know the words and phrases people use when searching for your products i.e. redshoes and then using them to plan your website’s internal and external link structure.
• Why H1 Tags and the bread crumbs are important?
Ø The Tags are very important aspect in SEO. H1 tags are an index of the content of web pages for search engines. The deliberate use of h1 tags in keeping with title tags and anchor text draws a steady flow of traffic from major search engines to websites.
Ø A “breadcrumb” is a type of secondary navigation scheme that reveals the user’s location in a website. In their simplest form, breadcrumbs are horizontally arranged text links separated by the “greater than” symbol (>); the symbol indicates the level of that page relative to the page links beside it.
Eg: redshoe.com > home > pink shoes > kids shoe
How to get a Domain Name?
The first thing you need to do before anything else is to get yourself a domain name. A domain name is the name you want to give to your website. For example, the domain name of the website you are want is "redshoes.com". To get a domain name, you have to pay an annual fee to a registrar for the right to use that name. Getting a name does not get you a website or anything like that. It's just a name. The other important point is the website should be user friendly which makes the user navigate the website easily and comfortably. The next step would be web hosting.
• What is Web Host?
When it comes to web hosting it can play a significant part in helping you start your own website (redshoes.com). Hosting will not only have a webhost guarantee but will create your presence online by offering space on their server for you to store your website files and a domain name.
• How website works?
Your website the redshoes.com basically consists of a number of files stored in the root directory of your web hosting storage space. When somebody types in the domain name i.e. redshoes.com address in a web browser or clicks on a link to your website, the web browser (Google bots/ spiders) sends a request to you web host server. If all is good the server responds with proper data, which is displayed in the browser as your website matches the specific information that a user is looking for. Google always tries to display the relevant data that user is trying to get. So, the domain name should have the H1 tag in it to make your website list in one of the organic results page. Google ranks your website only when all the criteria’s like domain name with H1 tag, title, description with the keywords are satisfied. The main point to be kept in mind while creating a website is each webpage should have different unique title with relevant description with H1 tag, in which Google finds it different and unique to bring it up to the first page of the search results.
NOTE: Google approximately has around 500 algorithms to rank your website. The maximum number for formulas you satisfy, your website is likely to rank one in the search results.
Speaker:
Social Media is a combination of text, images, videos, audios and a word of mouth.
The important element of social media is optimization.
Flash is soon being replaced by JAVA Script as multimedia tool as it can be read by search engines.
TEXT:
Social Media includes objects i.e. social objects.
Five types to be discussed about objects of social relevance like DOC, PPT, JPJ, API, MP3 and HTML
If we share the above elements online and allow for this portability of inputs like BLOGS, TWITTER, WIKI, SCRIBD/ DOCSTOC, they are social objects.
Objects can exist as social or unsocial
Important Points to be remembered, when it comes to Optimizing your product through Social Media:
Keywords
Tags
Categories
Title
Note: H1, H2, H3 Tags are very important from the social media point of view and are given high degree of relevance. Your blog post must be tagged at least a minimum of 8-10 times.
IMAGES: Popular Social Media Channels for Images are: Flicker, Picasa, Snap Fish, Photo Bucket, Twitpic and more.
VIDEO:
You Tube: Any Video would be considered best if it lasts for not more than 8-10 minutes. But logically speaking the attention span of anybody on YouTube does not exceed 2 min 30 seconds, if your video is not capturing the person’s attention in the first 30 seconds its of no use. But yes, it will push up your number of views but it doesn’t help in any way because the person hasn’t come to the end of the message in the video.
Yahoo Video
AUDIO:
Pod cast:
Pod Casts are best, if listed on iTunes, as that is the only market. You can also create an external based RSS on your pod cast alone site. That means, if you have a primary blog running already please type slash ‘(/) PODCAST’, run it on RSS XML and feed it on iTunes where, it will automatically create a separate dedicated page for your Podcast and it is absolutely free. But, podcast from an Indian context would not be listened to; if they are not video podcasts. Globally podcast are known very well from the audience.
Word of Mouth in the form of:
WORD PRESS, BLOGSPOT
Slide Shares would be best to be used for your Presentations. It has a fully fledged capacity of being able to TAG, give TITLES, and give Headings etc. Slide Breaks could also be given with different Titles.
Social Objects are important. Why?
A person would always be interested in watching a video rather than just reading a Google text. Hence any text which is related with some objects would attract a large number of viewers.
Difference Between Online and Offline Marketing and Long Tail in Online Marketing:
Every Industry whether online or offline does its sales in two ways: Direct sales and sales through Fan Followers. For Example: Any recording store has just 10% of blockbusters and the rest 90% of sales are due to the fans, which is shown as the long tail in the below graph. In An offline marketing, every time you carry something, you spend money on space, carrying cost and air-conditioning cost which will not give you any returns if you are stocking the ‘not so fast moving goods’ whereas putting it on a server is something remote and involves zero cost.
Fan Followers- 90%
Direct Sales- 10%
Similar to the long tail, Grounds Well authors came up with a very simple way of understanding the Social Media that is:
1-9-90 RULE:
1% of users participates and creates an account for most contributions (fully engaged)
9% of users contribute from time to time, but other priorities dominate their time (partially
Engaged)
90% of users are quiet participants/ audience/ By-standards (i.e., read or observe, but don’t
Contribute)
How do you track your link on Social Media?
Use 1-9-90 RULE as one of the rule to track your link on social media to know your impact. Whenever you create links from social media, you do not get analytics for a lot of social sites like you don’t know where it is coming from or where it is landing or who is clicking on it. There is one thing we always do when we create social content is we always popularize only with bitley links and there is a reason why? Bitley links are trackable, which means if you want to see how many people actually clicked on your bitley link, take that link put a PLUS on the end of it and press enter, it then gives you full details of the number of viewers, when viewed, which country, it gives you day by day and hour by hour details.
REST (Representational State of Transfer): It is a style of software architecture for distributed hypermedia systems such as the World Wide Web.
In this tool every action is tractable
Anytime if REST URL is on twitter it can be republished
Blackbird Pie:
The tool called Blackbird Pie , is a website that simply asks you for the URL of a tweet. Once you copy that in and hit “Bake it,” you get back a preview of how it will look on the web, and a box with the code you need in it.
Technorati:
Technorati is an Internet search engine for searching blogs and it is a study of Blogs and it is also
Called as blog aggregator.
LinkedIn:
Extremely professional.
Business-oriented social networking site.
It is not too difficult and people would respect you because it is coming from an authenticated source which is LINKEDIN.
Note: In twitter the number of tweets we have done is more important than the followers and following number. This means the number of daily tweets what we post on twitter gives an impression to the visitors that we are active and present in exchanging information.
Preetham Venkky,
Twitter: @ideasmaverick
