Search Social Media Industry India. Research on Social Media Jobs India

Web Marketing Academy Search/Social Media Industry Job Research in India for 2011

In Association with Online Marketing Enthusiast Community India (OME Community)

About Web Marketing Academy

Web Marketing Academy is a premier web marketing training institute in Bangalore, providing search engine optimization(SEO Training) search engine marketing (SEM Training) social media marketing training, Web analytics and web marketing management training for corporations and individuals. 

Web marketing academy with OME community has educated more than 1000 Digital marketing professionals, students and corporates through regular conferences, workshops, seminars and meetups.

Web marketing academy head quarters in Bangalore and hosts more than 25 web/social media marketing events every years. Many of the famous brands in India, use Web Marketing Academy to train their staff in digital media marketing.

Some of web marketing academy training clients includes DSM, Red Bus, Invensis, Yahoo India, Gati, Adroitent, Anit promoters, Ooty Real Estate.

Visit www.webmarketingacademy,in to learn more

Call us to find out more on + 91 9731388721. Email us at suresh@webmarketingacademy.in

About OME Community

Web marketing academy founders are also the co-founder of OME community, India’s largest and most active community of digital marketing professionals.

OME is a group of passionate online marketers and social media specialists with a tremendous zeal to discover & broaden their knowledge not just on Web, Social media, Search Engine, but any popular Online marketing trends.

Visit: www.omecommunity.org

Executive Summary and Highlights

The search/social media industry job market research 2011 published by web marketing academy in association with OME community, researched more than 100 employers for search, social media job advertisements in India through websites such as Naukri and LinkedIn.

This report is based on the information provided by employers publicly through online job portals such as Naukri & LinkedIn.

As well as search engine optimization, search marketing jobs, this report also looks at the growing market for search, social media marketing career which is becoming increasingly significant in India.

With over 13 million broadband subscribers in India, the opportunity for digital, social media continues to grow and looks promising for the upcoming years

To Download the full report, Tweet or Share it in your Face book page.

Download Now

OME April Meetup IP, Trademark, Patent - Wrap up, Videos, Pictures of April OME Community Meetup

OME Community Bangalore April 2011 – How important is to protect your rights, especially when it comes online, social media how do you protect your rights? While still the law is in its early stages in India and across the globe, the month of April theme was about Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.

We thank
Christ University, Prof Kshetragna.
Rajas Thanaker, MBA students for all facilities and hospitality
Brain League for the sessions
Members and OME family

Our Face book Group page is one of most active group page with Q & A from SEO, Web, Social Media Marketing Experts: Join us here: OME Face book Group

We had Sandeep Hegde, IP Analyst, Brain League IP services Pvt. Ltd., Email: sandeep@brainleague.com share his expertise in IP Issues Surrounding Domain Names and Social Media.

Suresh Babu, Co-founder of OME Community started with the introduction followed by the attendee’s intro. Attendees include VP’s, Managing Directors, Marketing Directors, Entrepreneurs, Students marketers, media personals and more.

It was an interactive fun session with a lot of Q & A for Sandeep, with lot of patience Sandeep answered all the questions by the audience.

There were a few audiences who attended the Search Marketing Summit in Feb 2011, they were issued certificate from Web Marketing Academy and OME. Web Marketing Academy is SEO, Web Marketing Training Institute in Bangalore giving high quality training and certification in SEO, PPC, Social Media and Web Marketing Management. Search Marketing Summit was brought to you by Web Marketing Academy and OME community. Curriculum, speakers and conference was designed by Web Marketing Academy. Full Disclosure: Suresh Babu is the Founder of Web Marketing Academy. OME members will get a 10 % discount on the web marketing academy SEO training courses.        

The lightning round of popular Power Tips was followed by the presentation. Stay tuned for May 2011 Meetup.

Minutes of OME Community April 2011 meet up on Christ University, Bangalore.

Intellectual property: Set of rights in the form of patents, trademarks, copyrights, Industrial Design, IC layout design, trade secret etc.

Patent: is a set of exclusive rights granted by a state (national government) to an inventor or their assignee for a limited period of time in exchange for a public disclosure of an invention

Pictures of April OME Meetup 

PPT of the OME April 2011

You Tube Videos of the Sessions here: 

Online Marketing Workshop Bangalore. IP issues surrounding Domain Names and Social Media

View more presentations from Web Marketing Academy.

You Tube Videos of the Meetup here:

http://www.youtube.com/user/webmarketingacademy
http://www.youtube.com/user/omebangalore#p/u

Trademark: is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. Name of company, logo of company, Name which is used to sell a product.

Copyright: is a set of exclusive rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. Copyright does not protect ideas, only their expression. Way in which an implementation is protected.

Industrial design: is a combination of applied art and applied science, whereby the aesthetics, ergonomics and usability of products may be improved for marketability and production. Design of anything like "shape of soap".

Trade Secret: is a formula, practice, process, design, instrument, pattern, or compilation of information which is not generally known or reasonably ascertainable, by which a business can obtain an economic advantage over competitors or customers. To protect company secrets, In few companies some type of agreement is made with employees.

Plant Varieties: making changes in the existing things.

Registration of trademar:

Website for Registration is : www.ipindia.nic.in:

This website contains a database for maintaining all trademarks, patents etc. Trademark registration comes under a particular class: There are 45 Classes.

1 to 34 are comes in Goods. 35 to 45 falls under Services.

Class 1 : Chemicals.

Class 2 : paints.

Class 3 : bleaching preparation.

Class 4 : Industrial oils.

Class 5 : Pharmaceutical and veterinary preparations.

Class 6 : Common metals and alloys.

Class 7 : Machines and machine tools.

Class 8 : Hand tools.

Class 9 : Digital.

Class 10 : Surgical, medical, dental etc.

Class 11 : lighting.

Class 12 : Vehicles.

Class 13 : firearms.

Class 14 : precious metals and alloys.

Class 15 : Musical Instruments.

------------------------

Class 34 : tobacco.

Class 35 : Advertising.

Class 36 : Insurance.

Class 37 : Building construction.

Class 38 : telecommunication.

Class 39 : transport packaging.

Class 40 : Treatment of materials.

Class 41 : Scientific and technological services.

Class 42 : Education.

Class 43 : Food and drink etc.

Class 44 : Medical services.

Class 45 : Personal and social service.

Registration of Domain Name

A domain name registrar is an organization or commercial entity, accredited by a generic top-level domain registry (gTLD) and/or by a country code top-level domain (ccTLD) registry, to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and offer such services to the public.

1) Domain name registrant.

2) Agent provides domain name registration.

3) Owner or registrant of trademark.

Question and Answers:

1.       What is cyber Squatting?

Answer: is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price. They allocate all the domain names earlier and they sell at higher price.

2.       What will happen if i register a trademark and don't use it?

Answer: It gets deactivated automatically after a certain time.

Some facts about Intellectual property:

1) Agency need to notify owner for any changes.

2) Before starting any business we must register a trademark.

3) TM means: Application received, TM(R): Registered.

4) In INDIA Copyright registration is done in DELHI.                                            

5) If we file any case, you should be affordable to pay any losses.

6) Before posting other content, we should take permission.

7) While creating a copyright we should specify names of all authors.

8) Don't publish any information before filing a patent.

9) Write your own content for long term benefits.

Do's/ Don'ts of Social Media:

1) Protect your Intellectual property.

2) Be aware of copyright, license and agreements.

3) Place appropriate Intellectual property notices.

4) Never use third party IP without permission.

                Book: Intellectual Property rights by Narayanan.

OME Power tips:

1) focus.com

2) Quixey is the Application search engine.

3) Google panda.

4) about.me similar to online business card.

OME Community March Meetup Christ University, Bangalore. MOM & Discount to SEO, Web Marketing Training

OME Community March Meetup, Christ University, Bangalore

Online Marketing Enthusiast Community Bangalore, the largest network of Online Marketing Enthusiast in India with more than 480 Online Marketers including SEO, PPC, Affiliate Marketers, Social media marketers, students, working professional, Entrepreneurs, Professors come together every month to discuss the latest happenings in online marketing eco system supported and mentored by NSRCEL, IIM Bangalore, Christ University, Web Marketing Academy met in Christy University in March 2011 to discuss The state of Affiliate Marketing in India and across the globe. 

With close to a year, OME community is educating small businesses, students, individuals through their monthly meetups. An informal setting with open network opportunities and some of the highlights for march meetup were:

• 2 great Affiliate marketing experts including Shary from Coimbatore and Harish from Bangalore were the guests and speakers
• Christ University auditorium was a perfect setting for a Sunday meetup
• Daze Info gifts and prizes for most of the attendees worth more than Rs 6000
• Web Marketing Academy issued the certificates to the attendees of Search Marketing Summit, the first International Search Marketing Summit which was brought to you by OME Community, Web Marketing Academy in aid of Akshaya Parta foundation
• Power Tip session, the popular session in OME Community

Full Discloser:

Suresh Babu, the Co-founder of OME Community is also the Founder of Web Marketing Academy. A web marketing training and certification academy, who conducts training and certification program in SEO, PPC, Social Media, Affiliate Marketing, Web Marketing Management. OME community gets 10 % off for most of the training and certification program conducted by Web Marketing Academy. Classes start from April 16, 2011 weekend and weekday programs. For more details contact suresh@webmarketingacademy.in or call him @ 9731388721. Website: www.webmarketingacademy.in

Pictures of OME March Meetup 

April Meet up & Get Together :

OME April meetup will be held on the 3^rd weekend of April, stay tuned for updates

OME members are also having a informal get together for a snack, dinner and possible barbeque with marketing talk this Sunday April 16^th around 6 pm. A great networking opportunity to get to know each other and to share your experience. Attendees shall Dutch the expenses for Food. See who are coming and all the updates are posted in our OME Face book Group. If you not part of the OME face book group, you are missing out a lot, here is where all the experts come together and answer your marketing question. 

OUR OME FACEBOOK GROUP LINK

Minutes of Meeting:

OME Community as always started with a round of introduction, each participant shared who they are, what they do and how they came to OME. Interesting to see people from different background and industry. Swati welcomed the attendees, and Suresh Babu, Co-Founder introduced about OME Community.

We appreciate and Thank Christ University for providing this wonderful auditorium for OME. 

Our special thanks to:

• Professor Kshetragna, Marketing department who is the person behind all the latest initiatives, seminars and workshops for Christ University 
• To all the attendees, who made it to the event, inspite of the being a lazy Sunday
• Our members and Volunteers in OME, who help organize the monthly events
• The Students are amazing. We thank Rajas Thanekar for all the efforts and arrangements, Rajas is a great asset for OME 
• Daze Info, one of our media partner. This month Daze Info gave prizes to OME March attendees worth more than Rs 6000. We Thank Amit and his team for the coverage and gifts.
•  Your Story, the other media partner. Shradha and Vallabh for their support

Affiliate Marketing

·         How can others earn money? Partnership/Relationship building

·         Amit-Ecosystem Tech-ERP/Smart solutions

·         Other dimensions attached- Social Media, Learning technology, Internet

·         Rethink on the revenue model

Agenda

·         What is affiliated marketing?

·         How can we get benefitted out of it?- AD sense from Google

·         Example by Suresh Babu- Carnival cruise line : Miami to eastern/western countries : Travel agents, they create lead sales and get treated as VIPs : Travel agents as affiliates e.g. Redbus.in

·         We think big and kickass – Google AD sense – IBM

·         Harish – 1. 2004, Affiliate Marketing , 13 years back, Christite  2. Mondera – sell diamonds  to US 3. Chris Anderson - Guru

Q- It was asked that a lady wanted some work related to the online marketing and she also promised that she would bring in business. But she didn’t do it. What is to be done in these situations?

Did you able to follow her?

Check out firstly the legitimate affiliates credentials. Create your community.

Bring in traffic.

Types:

1. Come and Go

2. Come, see and read

3. Come, see , read and buy.

Affiliates – Channel Partners Websites – TARGET.COM, FLIPCART, TESCO

Q- Is it legitimate to be an affiliate? Who can be a legitimate? How can you earn money?

·         Discussions:  Affiliated marketing – AD sense- Pay Per Click (PPC)

·         Google – AD world – promoting keywords – Relevance

·         Increased revenue – bloggers- Increased Effectiveness

·         Affiliated network- tracking code by middleman so that merchant cannot cheat- DGM Pro

·         Business owners- wants to run business online- Networks : Channel between affiliates and business owners)

·         Outsource Programme Managers- Traffic, sales, information like email id, phone number

·         Myths- Shell out 80% of capital cost- affiliate marketing

Q- Can you name people/merchants we can go ahead and join?

·         Networks:  Linkshare, Shareasale, Affiliatecurry

·         Areas- Recruitment, Travel, Pagalguy-education, Matrimony-Shaadi.com.

·         How much sales are required for you to pay me consistently? Win-Win situation

Money from Adsense-  Mobile industry – SMEs – 1407$ or 1.25 lakhs and for merchants, niche matters a lot

Adsense tips and tricks:

·         Use latest events and trends so as to keep the traffic flowing in

·         Niche matters

·         Traffic is not everything, Adsense background markup

Google insights for search:

·         Accounts and tax in finance

·         Seasonal news, trends and festivities

·         Google trends- breakups of celebrities/marriage/news

·         Trends- cricket, holi- from here you can find the keywords people use

How to get in?

·         .net.in

·         Write about controversies in blogs, own  websites

·         You can type alphabets as well and see what all options people type in the search engines

·         Targets – Telecom, insurance, mobile broadbands, cars

·         Latest is the buzz word to search for any keyword

·         Linkbuilding – more people get relevant links, strategies

·         E.g. Netsafe, Wiredsafety.org, Cyberangel, Getnetwise, Kidshield

·         ISPA (Internet Service Provider Association)

·         www.dgmpro.com

·         How do you search?- Delhi to Bangalore, take a niche in your keyword for your business. You need to index websites in Google. Write related content on the daily basis.

·         Anytime you can make money with the business, i.e. Mobile Phones in Ad sense

Discussion:

·         Markup.in

·         E-blogger – CTR rate, ususal and unusual traffic, Google AD sense revenue model

·         Google webmaster tool- expertise for wordpress- http://www.---.com-> change the location to say, Uganda

·         Black and white hats techniques- SEO

·         Mitsu.in, Rs 79, get the domain free

·         Phpscrip- xyz fold- scrip available- wordpress – Marketing perspectives

Q- What happens if we generate cheap ways of generating traffic for our websites?

·         You can get penalised but it generates leads and sales

·         Choose a keyword rich domain

·         You can use ( ! or - ) in the url of your website

·         How do you get a domain name which is available?- Answer- keywordtool (broadband)

Websites: affiliateforyou.org, sphinn.com (Internet Marketing news and discussion)

·         Broadbandcomparison.co.uk

·         Jonathan Volk

·         Google trends, snapdeals, groupons, bidoo are popular now

Discussion:

Conversion+traffic inflow -> mindjacking ->Sales

• Professor Kshetragna, Christ University :  Stock broker turned banker (HDFC) into academician now, basic models of business have not changed till now whether it’s normal code of conduct of business or online/affiliated marketing concepts. What is important is to consider how would to convert the traffic into conversion/business? E.g. etoys.com had brilliant Ads, offers but out of business during Christmas

·         How to make money online in simple terms?

·         Affiliate Marketing

·         Adsense

·         Google trends, Insights, Adword tool, Traffic estimator, Keywordspy- Paid and optional

·         Freeinuk.co.uk  - traffic 55,000/month, free samples, target, commission less around 1 pound, added section- voucher code section, GODaddy- check all the shops listed and target

·        

It’s important to rank for term in the website so as gain an edge – People will be competing for the terms

·         Bounce should be really high, what happens is that you’ve awesome content however, there is low conversion

·         Adsense: Never gives full information, they transfer the traffic to another affiliates – come and get out to

·         Broadband-org.uk- which country are you targeting? Virtualcode.in, .cc .tv extensions,  keyword domain in url

·         Mobile broadband-  positive; i-pad launch + in brands (O2, Vodafone, Airtel), traffic would be less but conversion will be there , you need to take the call.

Websites:

·         Google doesn’t promote sites but provides information about products/ services available

·         Go and compare deals- done by affiliates

·         Laptopreview.org.uk

·         Google penalize- manual or automated panelty

·         Never interlink between sites, overoptimization

Power Tips:

We had a round of power tip session, one of the OME’s Classic and best session, where everyone shares their tips, tricks and resources.

Certificate for Search Marketing Summit Bangalore Attendees by Web Marketing Academy and OME

Photo Session:

As always, we end our meetup with a group picture session and go to some restaurants/pub with some after meetup network. See you all this April 24^th

 

Thanks Manvi and Swati for the MOM

OME Community March Meetup, Affiliate Marketing, Adsense, Surprise gifts and more

“Unravel the Myths & Reality of Marketing – Affiliate Marketing " Can Affiliate Marketing, Google Adsense Really help YOU Make Money??? Find out from this OME Workshop

Room number 201. 2nd floor new block - Christ University, Main Campus

After running more than ten successful, fun, educational and networking get-togethers, we at the OME Community want students and corporates like you to learn some genuine facts about Affiliate Marketing.

• Find out from both the experts and professionals.

• Find answers from the audience.

• Find answers from those who deal with this marketing everyday

You also get the answers to several fundamental questions by attending this free informal event:

We have 2 experts Harish Kumar and Shartaj who have more than 6 years of Affiliate and Online Marketing and Suresh Babu will share his experience with Google Adsense

Harish Kumar, worked with Mondera under Chris Sanderson as Affiliate Manager, where he got 40 % of sales through Affiliate Programs. Harish got nominated among the contestants for the best in-house Affiliate Manager by ABestWeb. Today Harish works with ClickInc as Partners Program Manager, Managing various affiliate programs for merchants


Basics of Affiliate Marketing

Is Affiliate marketing really working? If so how?

Who can I make money out of affiliate? What are the methods?

Is it only for International?

How do I get started?

How much time should I dedicate to get started?

How much time will it take to see the results and bottom line make some money?

Special Surprise Gifts this March

This March OME meet is not just informative and constructive- it is packed with activities to keep you on the edge of your chair and in the process win some attractive prizes…

(besides the recognition you get among the community members & attendees, of course!)

We have some great prizes for the following:
• Best Power Tips (best attribute of all OME meets)
• Best Questions Asked during the March OME meet
• Best Answer given to any question
• Attendees who have been present for more than two OME meets

Other attractive prizes go to:

• Retweets of #OMEComm (OME March Prizes.Unravel the Myths & Reality of Marketing #OMECOMM http://on.fb.me/dZMTrf )
• “Likes and Shares” of OME Community on Face Book : http://on.fb.me/f0CLXi
• Getting friends to attend the OME meet by forwarding Registration URL: http://on.fb.me/dZMTrf
• Word of Mouth among friends and colleagues about OME Community
• Email sharing among friends and colleagues about OME Community meet

We take your word and trust that you have spread the message of OME with your connections. Just claim what you did & the prize is yours!!!

About OME Community Bangalore

OME is a group of passionate Online Marketers & Search Marketing Specialists with a tremendous zeal to discover & broaden their knowledge not just on Web marketing, Social media, Search Engine, but any popular Online marketing trends.

OME Face book Groups Page Regular Updates, Pictures, Videos and Discussion here:

http://www.facebook.com/home.php?sk=group_160046680695891&ap=1

OME LinkedIn group with more than 400 Enthusiast:

http://www.linkedin.com/groups/Online-Marketing-Enthusiast-Community-2814469?mostPopular&gid=2814469

The OME monthly Meet-up

Join us, the OME Community at our monthly Social media, Search Engine, Web marketing meet-ups. As always OME workshops are quite informal where you get to ask any questions and get answers from domain experts not just among the speakers but from the attendees with years of professional experience.

The audience profile includes students across Bangalore, corporate marketing executives; C-levels- like IBM, Google, Yahoo, Infosys, Wipro, TRX technology, Vayama, Mondera, Start ups, Ad agencies, Search marketing agencies and most importantly the people who implement the strategies.

There are interesting & enjoyable sessions where you get to display your skills with several others and win attractive prizes as well!!

Did we mention that this is also a platform for YOU to network, interact, exchange information, and find potential
employers, employees or new business?

Call: Suresh Babu, 9731388721

OME Community Blog: http://omecommunity.org/
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Partners:

Knowledge/Board Room Partner:
Christ University.
Professors and Students of Marketing Department

Media Partners:

Dazeinfo is one of the leading online Industry analysis initiative which is committed to expose the true inside of technology. Find most amazing insights, information, news, infography and demography of social media, mobile and Internet Industry only on http://www.dazeinfo.com/

We Thank Dazeinfo for their gifts to the OME Community


Yourstory.in is the fastest growing online platform committed to providing visibility and meaningful networking opportunities to first generation Young Indian Entrepreneurs, Start-ups and all the Self made professionals


http://yourstory.in/

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5 Ways to Share Your Passion and Profit !! Got our 2nd Google Adsense Cheque

5 Ways to Share Your Passion and Profit !! 

Although not a huge amount, here’s our second cheque from Google Ad Sense without much effort put into marketing, co – incidentally our topic for this month’s OME meets up is about Ad Sense and Affiliate marketing. So, let’s learn how to make money!

The meet up will be held at Christ University on March 19^th from 0200pm to 0600pm.

 

Suresh Babu Google Cheque

Google Adsense Payment

How the story began…..

For those of you who do not know my background, I graduated from RVS College, Coimbatore in the year 1996 in Hotel Management. I worked for many cruise lines in Miami, Florida as a chef, for almost 3 years before moving into SEO and online marketing in 2002. I have a passion for cooking and marketing.  So if anyone is interested in barbeque let me know and we can catch up for some cooking:) 

Anyhow, coming back to how I came into marketing. I started blogging in 2004 which was then the in thing for everyone to do. Without much knowledge in this area I started a personal blog and started writing everything which came to my mind. I later started writing for Webtivity Design in Blogger and then experimented on Wordpress.

In December 2005 I started experimenting with Indian Cookery Podcast [http://indiancookerypodcast.wordpress.com/] as Podcasting was then what everyone was talking about. This was the time Adam Curry, the Father of Podcasting used to have his DSC daily source code podcast . He would list out and play audio comments from other podcasters and listeners which were highlighted on his show that eventually got you huge traffic. Lucky for me I posted and audio comment about Indian Cookery Podcast and sure enough he played a Promo about India Cookery Podcast. 

http://indiancookerypodcast.wordpress.com/page/8/ Got around 250 views in August 6, 2007: Here is the Daily Source Code # 337

http://www.trumix.com/download.php?eurl=http://mp3.dailysourcecode.podshow.com/DSC-337-2006-02-16g.mp3

My next experiment was with video podcast, You Tube and universal search results. Being a SEO practitioner how better practice than to record a video, upload on You Tube and optimize the same. So with Meena’s help recorded one of our cooking sessions and uploaded on You Tube and waalaa! within few days our video was up in universal search results of Google. Well we have to note that we were able to show up on search results within few days as in 2007 there were not many video podcasters on Indian Cooking. Remember more the competition the longer the time and more optimizing is required. Uploaded few more videos after that and as you can see I am not very good in front of the camera :) 

http://www.youtube.com/user/personalchefsuresh

Then came Video Podcast, You Tube and Universal Search Results. Being a SEO practitioner, how can I better practice than to record a video, upload it You Tube, Optimize it. So with Meena's help, recorded a video about Indian Cooking, Meena edited it and we uploaded it to You Tube, within a few days, our You Tube video was up in Universal Search Results in Google. Please note, in 2006 there were not many podcasters, Indian cooking videos, so it was easy for me to upload and rank for Indian Cooking, Indian Food in Google.

Did a few videos while cooking and uploaded it to You Tube. I wish had more time to record some cookery shows and upload it. so here it is my first Video Podcast, May 2007. ( Bare with me again it was new and did I am not good in front of the camera, still learning :)   )

http://www.youtube.com/user/personalchefsuresh

With that added Google Ad Sense on these videos and now the cheques have started coming. 

So this was just to let you know that if you’re passionate and you want to try then just do it.

How to make money out of your passion?

1. Start a blog on the topic you are passionate about and record anything you feel. You may not feel like publishing it initially. Well that’s ok; you can start writing and still not publish it until you’re confident. 
2.  When you’re confident enough to start publishing. Jot down all the word you think of related to your passion. For example if your passionate about dancing then write down all the words related to dancing and use them in your title of each blog post. Remember these are your keywords and like minded people will be looking for the same keyword when they are searching for something related to dancing (This is practical SEO). 
3. Identify the appropriate channel and use those channels wisely. For example documents, pictures, videos, PPTs, etc…
4. Use the keywords in these channels throughout your document, alt tags in your images, tags on slideshare, etc…  
5. Last but not the least be yourself and share your passion in your posts
   
   Lets discuss on Adsense and Affiliate Marketing in our upcoming OME Community Meetup March 19th 2011 2-6 PM.
   Register Here
   Or Sign up Here in OME Community Face book Page
   
   Call Suresh @9731388721