In IIM Calcutta for Strategic management Graduation.

Project presentation on Organized and unorganized Retail Sectors in India
APMC act
Licenses , permits for organized retailer
Even a small store needs 17 licenses

Google Wave – What do you Think ?

Google Wave – What do you Think ? I believe its awesome and what that it means to us SEO’s and Marketers? Challenges. How many of us like challenges? I always love challenges and that’s one of the reasons why we are in business

Notes, Wiki that highlights, Google understood already and gives

Oh and the play back is pretty cool , Play back can also drill down to a particular person

Spelling errors - Corrects spelling errors

My guess is that Google will have an option to having it online after all that’s how they can target ads or give relevant SEPR

Collaborative editing, International language

Spelly - Dictionary – semantic web, understanding the context not just on words

Linky – Again understand the links and extensions

Blogy

Yes, No, May be Gadget – Games , Play back in Chess is awesome, What you can learn from what you did. Maps

Polls real time – The Poll bar moves

Twitter – Extensions, install , twave (wave of tweets)

Editing Images, adding alt tags, live editing – Fun J editing the same document at real time wow

Live meeting, conferences, seminars, questions,

Translator in different languages

I think everyone had a great time in the conference

So What can you as an SEO do?

Well Get ready for some real time updates, strategies ,

Let me give you an update and my views soon

Reputation Ranking System by Twitter ?

Twitter's "reputation" ranking system.
If rolled out here are some of things that I would consider:

• Time
• Relevancy
  
• The Number of updates
  
• The Number of followers
• Number of Following
• Quality of the Followers and following
• The number of updates
  
• The number of updates by followers and those whom you follow
• The Latest trends
• The quality of the tweets about the trend
• The number of tweets about the trend
• The number of RT of the trend
• The RT
  
• The RT and the time
• Blogs that talk about your twitter
• Links that has the keyword in the # tags, @ etc
• How time of the trend, the season
• The number of @ within a tweet

I am going to write more about Twitter, Twitter Ranking System,. What can you do

So what do you have to say or share. Please feel free and let the community know

See you all soon, Please give some inputs on how to make this Blog a better Search Engine Marketing Blog

Cheers
Suresh

Twitter Search. Google Search. Where is Search Taking Us?

Search Search Search Jargon

It' s going to be

• RTSR Real Time Search Results ?
• DETR - Discovery Engine Twitter Results ?
  
• DESR - Discovery Engine Search Results ?
• TESR - Twitter Engine Search Results ?

We will have to wait and see.

Local SEO in Search Camp India Chennai, Search Camp India Blog

Local SEO in Search Camp India Chennai

View more presentations from personalchefsuresh. (tags: local seo)

Search Camp India Tweets and Participants. Leave your Comments Here

Friends
I want to post a lot from search Camp India, but I believe there are other bloggers who are covering. Had a nice session and most of all. those all whom I spoke to and met are great, including beginners who are so eager to learn SEO. Welcome Abroad and enjoy the Trip. Please feel free to comment here if you have any questions. I know there were lot of people asking for some questions, Please post your questions in the comment here, so that you will get a lot of response from other Online Marketing Experts.
And it was nice to meet other like

Adam Lasnik from Google
Kiruba from Kiruba show
Syed from The Knowledge foundation

and those who volunteered for Search Camp, India, Keep up the Good work guys

Cheers
Suresh

Follow me in twitter: http://www.twitter.com/seobangalore

SEO Challenges related to Content for International Sites

Challenges for SEO : Content for International Sites
So what are some of the challenges you face while optimizing a website when it comes to Content?
We all know content is king, But how do you come with the content and what are the challenges you face while optimizing the site?

• Imagine that the site is multilingual. How would you deal with it?
• How about your content if you are targeting customers from all parts of the world? Some of the word used in American English is different from British English like Colour, optimise etc, so are you going to include all these phrases within your site??? Visitors who visit your site from the US will think that you there is a typo. How do you deal with this?
• How about mispells within different phrases in different territories?
• Translated pages, how do you translate in the first place? do you hire a translator ? If so, how do you communicate with them for specific phrases, a translated page need to be optimized as well. How do you optimize it? Do you take the extra step to learn some if the phrases?
• It will be a real challenge for some of the sites that are targeting people from different parts of a specifc country, Imagine India for that matter, You will have to speak the native language for each city , state and district in some cases. Tamil speaking visitors from Coimbatore for example will be different from Chennnai tamil. How will they search.
• And most of all, Google has its own search engines for each language. Hindi, Tamil etc. How do you optimize for that language?? Pretty scary ahh
• And how about now with the search wiki, and personalized search results, when someone is logged into the Gmail, the search results will be entirely different from those who are not logged in. How do you optimize for both?
• How about search wiki when someone votes for their fav sites, next time how do optimize?

Take an extra step and spend some time on keyword research and understand what that particular phrase means. Research on that keyword. Post your keywords and questions within a forum or a blog or to an expert in that particular language, you will be amazed by the answers you get. Take that and do your homework. research more using tools like Keyword research, Analytics keyword research tool, Google trends etc. Doing some research and searching on some of the keyword list, First you atleast need to have a basic keyword list by doing some homework. And using that keyword list do indepth study on that and other possible keywords and based on that keyword ask your translator or the content writer to come up with the content.

Optimizing different countries and spellings used in that country. And think about the slangs too. So how do you implement all those keywords within a site, well. this is my personal opinion, You have some pages that are not that important right? Like lets say your copyright page, your policy page, your FAQ page, Partners page, or create a additional page or write a blog post specifically for that region or country and include those keywords within those pages, chances are that if your other pages are ranking high these pages will also rank high for specific region. If you have created a local listings or may be a review from visitor from UK, or a tesimonial from that specific country, ask them to write a blog post or use their questions and include those keywords within those content. What you are doing here is, you optimize for both UK and US for example. If your target audience are from US lets say, 70% and 30 % UK, concentrate and writing and coming up with content for the 70 % in the important pages and use the rest of the pages for that 30 %

Mispells needs to be researched and as mentioned above, use those mispells in those pages.

Translated pages needs special attention, You again need to spend some time on that particular keywords, Ask to some of the non techie average people what that means to them, Will they use those keywords for searching, conduct a survey, use some of the bloggers to help you, they will be happy to help you, If anyone wants to know more about Tamil and wants to optimize and target people from Tamilnadu, I would be happy to give some inputs as a user.

Analytics, The best tool you can use to analyze and target the right audience. Find out the pattern and how people are using your site, How about the repeat visitor, how long they stay in your site? How about the pages, what pages are they visiting and staying . The Exit page, why? When and how they are exiting? Did they complete the goal before they exit, if not what was wrong. this needs a understanding of users, User behaviour, the site etc. Use Analytics in order to optimize and work on the Search Wiki page optimization and personalized SEO

What is your question? do you have any tips? Any inputs? feel free to comment here , we will dicsuss and share our thoughts

Hope you are having good year

Web Marketer's Learning Phase from IIM Bangalore

So Created this LinkedIn Group for EGMP. Executive General Management Program for XIII Batch and invited our Classmates, I am seeing a lot of Interest.

Lessons from IIM Bangalore from a Web Marketers perspective:

1. How to be Humble.
2. Learn to Unlearn. One of the important lesson, Learning to Unlearn. Empty ourselves, so that you can learn everything from the basics
   
3. Learn Basics of Life
4. Never thought that Spiritual Intelligence will be so important in today' s business world
   
5. Gandhi's teaching, Books. How today's world is trying to follow Gandhiji's Teachings - Fascinating
   
6. Green
   
7. Lots and lots of books - Economics, Philosophy, Biography
8. Sure we will be busy for a while
9. Cant believe I am back to learning phase after almost 12 years
10. Projects - How to use what they teach to put into real Life
    

Lessons from EGMP. IIM Bangalore to a SEO/Web Marketer

What can a SEO/Search Marketer or learn from EGMP(Executive General Management Program) IIM Bangalore?

A lot. Everything that is taught is a learning. From Finance, Economics, HR, Statistics, Marketing, Organization. But more that anything, Life's Lesson.

So everyone was answering about the purpose of doing this course. Many answered Promotion, Money, Enhance skills, Managerial , Production etc etc, Yes all these does matter but for me, the lessons learned from IIM will help my Life. Learning always helps.
Yes that was my answer for the purpose of the course: ," I believe that by doing this course will enhance my personal life and Professional Life"
The experience that I learn from all other 96 participants are valuable than anything. The interaction will them and the honorable professors, interacting with other students and the whole thing about going to the campus and the great environment will help me learn a lot.

Of course Day to day life itself is a learning. Being and meeting and interacting and talking, sharing all that will not only help a SEO/ Search Marketer, It will help anyone and everyone.

You can be an Online Marketer, Social Media Marketer, Traditional media marketer, Production Manager, Product Manager, Operations, Sales, IT . Each and every one of them are going to benefit from this EGMP.

I am so glad that I am taking the EGMP course in IIM Bangalore

EGMP-IIM Bangalore 2nd Day Experience of a Search Marketer

So what does a Search Marketer/SEO/Web Marketer/Social Media Marketer doing in EGMP-IIM Bangalore??


In the last Class of day 2 in EGMP XIII 2009 IIM Bangalore:

This professor is one of a unique professor I met. When entering the class in the afternoon, I see.'You've got to find what you love,'

After walking into the class, we were asked to switch on the mobiles and You can see this prof's eyes and tell the amount of Knowledge, Energy, Wisdom, Courage he has got.
We all were asked to Introduced and everyone was introducing ourselves, Our Work, Name and the reason why we are here?
Different participants answered differently. I am here to manage people, career, raise, blah, blah, blah in between were all the great comments from this professor asking why , what , when , how and gave short but powerful comments and answers. Most of them were stunned. His Criticism was constructive.( Felt like how a teacher would treat a kid in the school which was good ) It was strict but by the way he communicates was clear, it is clear that whatever he does to criticize is to help us.
A gentleman said, He just came to see how it is like and what they teach in IIM. ( Oh, Oh. He is in trouble now) But within a day this gentleman realized what they teach in IIM. The whole session in his class is to make us feel humble and get our egos out of ourselves.
What was important was this class helped each others know how we can learn from each one of this 97 participants and help each other.
It was not about what you learn and how much you get in your exams, Its about the learning process, Its the experience you get during the process.
In this class, everyone exchanged, helped, shared each others knowledge, experience, power etc etc. One of the real time hands on experience, where no text or study material can give us. That I see is the Real Value being here in IIM Bangalore.
Its gives a whole new meaning to our lives, the way we think, it changes everything.

And yes, now a SEO, Web Marketer, SMM/SEM will atleast try to think of the Goal, Vision, Value, Clarity, Context. The Reason to be there in IIMB, what to get out of each and every moment during the classes, during the course.

Stay tuned to this SEO/Web Marketers Blog posts about EGMP, IIM Bangalore and what do you think about IIM Bangalore. Share your thoughts, experience here, would love to hear from you

EGMP-XIII. First sessions. IIMB

January 20, 2009. IIM Bangalore - EGMP XIII

Pretty Interesting and its always a pleasure to meet new people and that too people with an average of 12 years and above of Experience from several industries and background.
Most of them are from Engineering background. Few software, few HR, a couple marketing people including me, An Entrepreneur, MD's, CA's, Project Managers, R&D etc
Companies like Intel, Infosys, Wipro, 3M, Mcafee, symphony, Bosch, Oracle, Accenture, Dell, Sysco.

Highlight First day of the class of EGMP-XIII at IIM Bangalore

1st Hour: Financial Accounting
This was a good start with the Professor having so much energy, Knowledge and passion. The way this faculty explained and started the day with fun, warmth with a good sense of humor let all of the 97 of us to relax. We dint realized it was about Finance and Accounting, it was nice. With the experience within the industry and the way this faculty made us clear and simple in lay man's term was great. Within 2 days, most of us, who dint know anything about Accounting were able to get a clear Basic understanding of Accounting.
The Home Works :) given to us . Yes Home Work . Its been years that I came across this, was interesting, challenging and fun to find out and it wasn't easy to find out the answers.
The objective was to learn from the process and not based on the books or exams.
One of the best thing about IIMB is:
You learn during the process, Its not about the books and exams, its about how and what you did during the process, during the research, How you came up with this solution, the whole learning process. This process alone I believe will give a tremendous amount of knowledge .

Looking forward to learn and be in the class often

My First Day in IIM Bangalore - EGMP

EGMP - XIII Batch IIM Bangalore
Executive General Management Program in IIM Bangalore
It is pretty Interesting to see aroun 97 of us sitting in IIMB for EGMP - XIIIth Batch. There was no room for all 97 of us, somehow we managed. And Had the Lamp Lighting and intros from the Chair, Faculty and from Us. A lot of people from Oracle.
Will post more later

Bangalore Internet Marketing Association. Become a Member Now

Bangalore Internet Marketing Association

How to Bangalore Internet Marketing Association Member ?
Interested in becoming a member? Here is what you can do to become a member. It's FREE !!!
Send me your Name, Email and Blog or site. You can comment here as well
Comment or send me an email with an introduction, a little about yourself and why you want to become a member ?
We will have your intro as a blog post here to start with
Have an article you like to share about Online Marketing? Shoot an email.
If we have enough members we will have a scheduled Meet up in and around Bangalore.
We can share our expertise
Send all your emails to:trxseo at gmail dot com

Advantages of SEO (Internet Marketing) and Offline (Traditional Marketing ) in Bangalore, India

Soon will write a post on How SEO (Online/Web Marketing) and Offline (Traditional Marketing) Works in Bangalore, India.
Working as both a Online Marketer and having Experience in Traditional Marketing in the past, it is quite interesting to see the trends especially here in Bangalore, India

Press Release: Banking on their ranking. Companies find it pays to be near the top of search engine results

A friend on mine asked for this old press release

November 03

Press Release on SEO, Google Rankings,Internet Marketing in Sarasota/Bradenton.

Press Release on SEO, Google Rankings,Internet Marketing in Sarasota/Bradenton. The Bradenton Herald

Banking on their ranking. Companies find it pays to be near the top of search engine results

ROBIN ROGER
Herald Staff Writer

Bradenton-based Pad Printing recently signed a contract worth more than $1 million with a company in New Jersey. The New Jersey company did not find Pad Printing through a trade magazine or business directory. They found Pad Printing through the Internet.
Pad printing uses something called search engine optimization, a method of getting Web sites listed in the top results for a Google, Yahoo or other Web search engines. Companies like Pad Printing are looking to move up in the results rankings, and local advertising agencies are adding the service to their lists of offerings.

Pad Printing has a broad reach with customers in California, Maine, New Mexico and Nevada. These clients will not find Pad Printing in their phone books. The company, which does all its business online and spends $700 a month on online advertising, draws specific customers to its business using search engine optimization.

Pad Printing, on 62nd Avenue East in Bradenton, prints text on medical, electronic, industrial and specialty products regardless of the shape, size, material or surface of the products. The new contract means the company will be marking 30 million aluminum seals on medicine vials, used by one of the largest veterinarian drug manufacturers.

"I'm dealing with a sophisticated audience looking for a specific service," says Doug Schuler, owner of Pad Printing. "There's very few pad printers and laser markers in the southeast."
When someone searches Google using certain keywords — medical device, flexible plastic, print on glass — he will likely find Pad Printing on the first page of results. The company usually ranks sixth in search engine results, Schuler said.

"You only have a couple of seconds to capture them when they're looking for something," he said. "It's rare that you go to page four, five or six of the results."
Pad Printing is a client of Fox Advertising Agency in East Manatee. Suresh Babu, Internet project manager for Fox Advertising, works with Pad Printing to ensure that its Web site is at the top of the list when anyone searches for a company that can print on medical vials.

"At first people thought the Internet was only for geeks and techno people," Babu said. "Now people cannot live without the Internet."
While some tech-savvy business owners may know how search engine optimization works, Babu said many people still have questions.

The most common question, he said, is whether Google ranks its results alphabetically. Unlike the phone book, in which AAA Aardvark cleaners ends up at the top of the list, Google uses a set of sophisticated algorithms to determine who's on top.

Google uses more than just keywords these days. In the beginning many companies misused Google by attaching certain keywords to their sites, Babu said. That is why a search for ice cream could bring you farfetched results like a list of liposuction services in Louisiana.
Now Google uses hundreds of factors to determine page rank, including relevance, popularity and fresh content.

"They change the algorithms every week," Babu said. "You have to keep on top of that."
Although no one can guarantee a particular ranking, Babu said there are certain guidelines that every Web site should follow to get it close to the top.
Search networking

Google gives preference to Web sites that link out to other Web sites and receive reciprocal links to theirs. It also favors Web sites that keep updating content so a regularly updated blog or Web log can help a Web site's ranking. Blogs are also interactive, which Google treats as a plus.
While a business can pay to have its name appear on Google's search results, the sponsored ads on the right and at the top of the page have no bearing on Google's main search results.
Dr. Mario Perez wants to catapult his clinic's name to the top of the results for local searches. Right now, he said the only way to get his Web site to come up on Google is to enter its name, Vitale Skin Rejuvenation Institute.

"If I put in skin care, aesthetics, skin rejuvenation or words that might be related to my clinic, it won't come up," he said.
Instead, he gets listings for plastic surgeons in Ohio, even when he specifies Sarasota. He said he hopes the company he hires will be able to work on his Web site and get it higher in the results.
Ranking at the top
Getting a top ranking on Google can be a critical element of a company's marketing strategy.
In this day and age, if a company does not have a presence on the Internet, it's likely to get overlooked, said James Curran, assistant professor of marketing at University of South Florida Sarasota-Manatee.

"As long as your competitors are on the Internet, you need to be there as well," he said. "And if you do a search for certain things and you find you're on the 15th page, you might as well not be there."

Curran suggested that companies speak to an expert to find out how to get their Web site on the first page of a search engine's results.

"There is a system out there and businesses need to figure out how it works," he said.
Google offers tips on how to find a reputable search engine optimization firm, and offers helpful guidelines in its Webmaster Help Center. It recommends that Web sites avoid "sneaky redirects" and other tactics designed to get a higher page placement.
If a site does not follow certain guidelines, Google warns that it may block the site from the index.

"Google feels that it's important for webmasters to design sites for users rather than for search engines," said a Google representative. "Webmasters who spend their energies upholding the spirit of basic search principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit."
Balanced marketing

Joseph Navas, founder of SearchLamp Web Analytics, a Bradenton-based search engine optimization company, recommends a balanced approach to Internet marketing.
"Everybody focuses so much on placement," he said. "You might get the first page placement on a search engine, but you can't stay there. It's a constant battle."

So many companies jockey for that top position, he said, that companies need to continually update their site, which takes a lot of work and money.
Navas suggested balancing search engine optimization with a paid placement program, like pay-per-click advertisement or sponsored links. Companies should make sure they have traffic coming from at least four different search engines and they should cross promote with other relevant sites.

And business owners should keep in mind, Navas said, that it does not matter how good a Web site is or how high up in the results, if it does not result in customers.
"It's just like an advertisement," he said. "You have to draw people in."
Source: Herald Today

http://www.bradenton.com/mld/bradenton/15880802.htm

Huge opportunity for Job Search Site Optimization. Monster, Indeed and other Job related Search Sites

Lately I have been noticing a lot of changes and updates in Google Local/Business Center. One of the interesting part is that I notice, RSS Feeds in the Local Results from Job Sites. For example in one of the Local Search Results I see, indeed jobs RSS feed listings. Did you notice that?

I know Google is very keen about Local and Personalized Search Results, but is it relevant? or is is it just testing? Well May be it is relevant based on the searches.

I searched for a Company name and the location it gave me results about that company hiring, I guess it all makes sense since people who look for a specific company in Local also look for Careers/Jobs in that company.

The Results were also taken from Monster but from a different site, Might Be a good opportunity for sites like Monster and other Hiring companies.

Well SEO's from those companies should pay some attention to some of these results.

Google Local/Business Center Optimization, India, Sarasota

Google Local/Business Center Optimization, India, Sarasota

Lately I have been noticing a lot of changes and updates in Google Local/Business Center. One of the interesting part is that I notice, RSS Feeds in the Local Results from Job Sites. For example in one of the Local Search Results I see, indeed jobs RSS feed listings. Did you notice that?

I know Google is very keen about Local and Personalized Search Results, but is it relevant? or is is it just testing? Well May be it is relevant based on the searches.

I searched for a Company name and the location it gave me results about that company hiring, I guess it all makes sense since people who look for a specific company in Local also look for Careers/Jobs in that company.

The Results were also taken from Monster but from a different site, Might Be a good opportunity for sites like Monster and other Hiring companies.

Well SEO's from those companies should pay some attention to some of these results.

Have you seen any results like this ? Feel free to comment on the Blog

Changes in Google SEPR. Local Reviews are counted in Rankings (Bangalore, India)

Search Engine Page Results changes in Bangalore, India Listings

Recently, I saw a website listings in Bangalore, India that reviews from Local Business Center has an effect on Google Search Engine Page Results. Did any one notice?

Doing SEO from Ooty, The Nilgiris. India

Since I am here in Ooty, Tamil Nadu, South India, I am doing SEO from Ooty, It is a beautiful Hill Station. Full of Mountains.

Good to do SEO from Here.
Stay tuned on Updated on SEO from Ooty.

My SEO Video Interviews. Pub Con 2007 with Matt Cutts about SEO

Find links to all the posts with all SEO related Video Interviews. that I had a chance to interview Matt Cutts in Pub Con 2007. Discussions like. TrustRank, What should SEO's Focus in 2008, Google Local Listings, What has Google to do with 1969?

1. Google Trust Rank Explained by Matt Cutts
2. What should SEO's Focus in 2008
3. Measure your Google Local Listings/ Map Listings
4. What does Google have to do with the year 1969